Cookie policy
How Sports Discounts uses cookies. Effective 31 October 2026.
This page explains how Sports Discounts uses cookies on sportsdiscounts.co.uk. A cookie is a small text file stored on your device. For personal information more broadly, see the privacy policy.
Essential cookies
sd_consent stores your analytics choice for 180 days. sd_session is set only after a staff sign-in, and lasts 30 days. These are needed to remember that choice and to run the private ops area.
Analytics cookies
Google Analytics (_ga, _ga_*) is used to understand traffic and which deals people open. These cookies are set only after you click Accept analytics. Reject is an equal choice. Nothing from Google loads before you accept.
Retailer and affiliate cookies
When you click Get deal and leave our site, the retailer or affiliate network may set cookies on their domains to attribute the visit and any purchase. Those cookies are not set by us.
Changing your mind
Use the button on this page to clear your choice. The banner will ask again. You can also block or delete cookies in your browser. Blocking analytics cookies does not stop you browsing deals.
Contact
Questions about cookies: [email protected].